Facebook steps up pressure on YouTube by sharing ad revenue with video creators (The Drum)
Facebook is ramping up efforts to snare ad budgets from YouTube by revealing it will share ad revenue with video creators using its site.
The move comes as Facebook looks to capitalise on the four hundred billion videos viewed each day and attract more quality content.
From the autumn video creators such as Funny or Die and NBA will be offered revenue spilt from ads sold alongside their content, in a similar model used by YouTube.