Founder John Whaley explains why he doesn't think of vertical video as 'disposable' and why video platforms should evolve (Journalism.co.uk)
The ubiquitous advice for smartphone users, including first-time mobile reporters, is to turn your phone and just film horizontally already.
But could this attitude of favouring a desktop-centric format become a relic in the world of online video?
The popularity of apps like Snapchat or Periscope, and the growing numbers of mobile video viewers, could mean an attitude change is on the horizon.