Guardian to push YouTube presence
The Guardian is seeking to boost its advertising revenues by offering brands the chance to exclusively sponsor its content on YouTube (Marketing Week)The newspaper brand is also hoping to beef up its...
View ArticleCondé Nast: marketing digital video costs as much as making it
For every dollar Condé Nast Entertainment spends making a video, the division spends a dollar marketing it (Capital New York)Condé Nast Entertainment, the magazine publisher's entertainment division,...
View ArticleYouTube video monopoly is over
The total number of video views via YouTube has dropped from 37.3% of the total to 23.7%, a significant decline in under one year (MediaPost)A new report from Unruly, which tracks video sharing, notes...
View ArticleDetails unveiled for Twitter’s native video player to rival YouTube
Videos of up to 10 minutes but not supported by YouTube plug-ins (Tech Crunch)Back in November 2014, Twitter announced that it would be launching a native video service in the first half of 2015 as...
View ArticleNew app Vervid wants to be the 'YouTube of vertical videos'
Founder John Whaley explains why he doesn't think of vertical video as 'disposable' and why video platforms should evolve (Journalism.co.uk)The ubiquitous advice for smartphone users, including...
View ArticleTwitter seeks path to more video bingers
Company may add promoted videos to redesigned related videos lists (AdAge)Twitter is checking the boxes on a modern online video service's basic features.It has begun letting people upload videos on...
View ArticleGoogle takes three big steps into eyewitness news
New initiatives by Google News Labs want to give journalists the resources for discovering and verifying user-generated video (Journalism.co.uk)Google News Lab today launched three new initiatives...
View ArticleMove over YouTube?
Facebook steps up pressure on YouTube by sharing ad revenue with video creators (The Drum)Facebook is ramping up efforts to snare ad budgets from YouTube by revealing it will share ad revenue with...
View Article